Facebook Now Tells Brands the Percentage of People Who See Their Posts

[More from Mashable: Tim Cook: Facebook Is the ‘Closest’ to Being Like Apple]

Facebook has rolled out a new feature for some users that shows the percentage of brand page fans who saw as well as Liked recent posts.

The average post from a brand page only reaches 16% of fans, Facebook revealed earlier this year.

[More from Mashable: CEOs Are Finally Warming Up to Social Media [STUDY]]

The feature, which also includes a breakdown of organic and viral responses, comes as Facebook begins to provide more analytics to advertisers looking to track their ROI across the social network. Post-IPO, the company is under pressure to monetize its huge reach for advertising purposes.

The new feature appears to be available only for brand pages.

SEE ALSO: How to Use the New Facebook Page Admin Panel

Facebook reps could not be reached for comment.

This story originally published on Mashable here.

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