Expedia shares rose on signs of growth in Europe

Expedia Inc.‘s shares rose Wednesday after an industry report showed that the online travel company may be making gains in Europe.

THE SPARK: Data from comScore Inc. for April suggests that Web traffic from Europe is rising at Expedia websites, said Piper Jaffray analyst Michael Olson said in a research note Wednesday. ComScore tracks Internet traffic.

In an assessment of 13 Expedia websites, comScore found that there was 32 percent gain in unique visitor growth to its European sites compared with last year. That’s compared with a 7 percent gain in March, Olson said.

The gains appeared to be consistent across a number of major markets including Germany, the UK, France and Spain, he said.

THE BIG PICTURE: Growth in Europe is critical to Expedia and other travel companies, given the tough economic conditions in the region. The news also is a sign that Expedia’s recent investment in overhauling its online hotel booking business is now bearing fruit, Olson said.

Expedia’s news follows a report from competitor Priceline.com earlier this month that its profit jumped 74 percent on improved revenue overseas. Tripadvisor.com, which was spun off from Expedia in December, also reported earlier this month that its profit increased to beat market expectations.

THE ANALYSIS: Olson said that he is more confident about Expedia’s business because of the comScore data. He added that he sees other signs of improving business overseas, and raised his price target on the company’s shares to $53 from $44.

SHARE ACTION: Shares of Expedia increased $2.90, nearly 7 percent, to close at $45.61, making it the top gainer in the SP 500 index Wednesday. TripAdvisor shares added $2.52, or 5.9 percent, to $45.15 — their highest close since the spinoff. Priceline shares gained $13.04, or 2 percent, to $673.12.

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