EU wades into Google privacy row

Google has defied a request from France’s regulator to postpone its new privacy terms, which appear to violate EU data protection rules. The US internet giant has fought back, insisting the date is set – March 1.

­As soon as the search giant announced its new privacy guidelines, the EU’s data protection authorities invited an information commission to make a detailed analysis of the proposed policy.

Having studied the new terms, the French National Commission for Computing and Freedom (CNIL) concluded that “preliminary findings show that Google’s new policy fails to meet the requirements of the European Data Protection Directive (95/46/CE) regarding the information that must be provided to data subjects.”

The Commission therefore asked Google to postpone implementing the new policy, forwarding the request to Google’s directors and posting it on its website.

The request was welcomed by the EU’s Justice Commissioner who oversees the bloc’s data protection rules, and who also called on Google to delay its new regulations.

Google’s new rules are set to come into effect on March 1 to regulate how the web giant uses the huge volumes of personal data it collects through its search engine, email and other services.

Users’ personal data will be gathered and stored in personal profiles for use at Google’s discretion. The new policy will allow Google to share the compiled personal information with advertisers.

The CNIL revelation sparked a public spat, with the US search company showing no sign of backing down. Google has defended its new policy as “simple, clear and transparent” and insists that its main purpose is to combine the 70-odd rules governing Google’s wide-ranging services into a simpler and more readable form.

It insists gathering personal data in one profile would “make search results more relevant and would allow a user to cross-navigate between different services more easily.”

But CNIL commissioners argue that “rather than promoting transparency, the terms of the new policy … raise fears and questions about Google’s actual practices.”

They also voice their deep concern “about the combination of data across services” and strong doubts “about the lawfulness and fairness of such processing.”

Google, however, has shot back, arguing that it iwill provide more detailed explanations of how it will use data by other means.  They cite their online help centre, and the notifications that appear inside some products and in the “frequently asked questions” sections.

Meanwhile, online polls suggests fewer than one in eight Google users have bothered to read the Internet giant’s new privacy policy, which will allow the company to freely use information about what they search for and do online.

And privacy commissioners seem to be the only ones willing and able to stand up for users’ interests.

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