DVDs, Blu-Rays to Get 20-Second Unskippable Government Warnings

The “FBI Warning” screen has been around since the days of VHS home video. But now, as Nate Anderson of Ars Technica explains, it’s received a redesign and is being joined by another “education” screen that says “Piracy is not a victimless crime.” The notices will play back to back for 20 seconds at the start of viewing any new DVD or Blu-Ray movie, and will be unskippable. According to Anderson, “Six major movie studios will begin using the new notices this week.”

What do these screens say?

One is the same “FBI Warning” screen that you’re used to if you’ve ever bought home movies on VHS, DVD or Blu-Ray, which talks about how you could go to jail for five years and be fined $250,000 for making a copy of your home movie. The biggest difference is the FBI logo is now joined by Immigrations and Customs Enforcement‘s, as ICE has enforced copyright on behalf of the major studios by shutting down hundreds of websites so far.

The second screen is meant to “educate” instead of warn. It shows the logo of the National Intellectual Property Rights Coordination Center — a new coalition of 20 government agencies — and links to its website, iprcenter.gov.

The who to what, now?

The National IPR center is an alliance of agencies from NASA to the Royal Canadian Mounted Police, all of which have apparently joined forces to prosecute people who copy their home movies or post those copies online, as well as do other things like sell counterfeit pharmaceuticals. Its website calls it “IP theft,” and claims illegal downloading costs the U.S. economy $58 billion each year.

Where are they getting those numbers?

The website doesn’t say, but the usual methodology involves making an estimate of how many times songs, video games and movies are downloaded without permission, and multiplying that by the full retail cost of buying boxed or downloadable versions of those products. In other words, assuming every download is a “theft” of a sale that would have otherwise been made, as though the people making those downloads have an infinite amount of money to spend and are simply choosing not to.

These numbers do not generally take into account the effect of streaming subscription services like Hulu and Netflix, which offer unlimited viewing of their library of movies and TV shows, or consider each film watched that way to be a lost sale. They also don’t usually consider watching homemade YouTube videos, playing “indie” games or taking a walk outside to be “theft” even though the rationale — that you could have bought a DVD during that time instead — is the same.

Are there any other ways around the warning?

One way is to subscribe to a streaming video service like Netflix. These typically don’t show warning screens and allow unlimited viewings of movies and TV shows. They don’t allow you to make copies of them, and the shows in its library sometimes expire, but their apps let you watch them on mobile devices like the iPad and the Nook Color for as long as they’re available.

The other is to download an unauthorized copy of the movie in question; to “pirate” it, in other words. This is considered illegal even if you have already paid for a boxed copy of the movie, however, and can have legal repercussions … which the U.S. and allied governments are serious about enforcing.

Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.

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