DOG TV: Television for dogs launches in the US

Fancy effects aside, the star turns on DOGTV turn out to be none other than
other dogs.

“They love watching other dogs being active on the screen, and other
animals,” said Beke Lubeach, head of marketing for DOGTV, adding that
birds, monkeys and zebras have proven popular as well.

Lubeach said DOGTV hopes to have a US distribution deal in place in the next
couple of months, at which point the channel would charge subscribers about
$5 (£3) a month.

In the meantime, DOGTV has become a big hit at the Humane Society animal
shelter in Escondido, which began airing the channel on several televisions
mounted throughout the facility last month.

The shelter “has seen a marked improvement in all the dogs who have been
exposed to DOGTV,” said Sally Costello, executive director of the
Escondido Humane Society, which cares for more than 5,000 animals a year and
currently houses 115 dogs.

While DOGTV is a cable television first, the concept of using media to placate
pets is not a new one.

More than 60 per cent of US dog owners already heed the Humane Society’s
recommendation to keep a radio or television on in the house when their pets
are left alone so the animals hear comforting voices rather than just
silence, according to Dr. Nicholas Dodman, a member of DOGTV’s scientific
advisory board and a professor of veterinary medicine and behaviour at Tufts
University in Massachusetts.

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