Disney to Curtail Junk Food Ads Aimed at Kids

TUESDAY, June 5 (HealthDay News) — A new strict set of
nutritional standards is being introduced for all products advertised on
the Walt Disney Company‘s child-focused television channels, radio
stations and websites.

The company said its new advertising standards largely follow
recommendations proposed last year by federal regulators, The New York
Times
reported Tuesday.

Under the new rules, a wide range of fast foods, sugared cereal, candy,
drinks and other products will no longer be acceptable advertising
material for Disney.

In addition to the new advertising standards, Disney will reduce by 25
percent the amount of sodium in the 12 million children’s meals served
each year at its theme parks. The company also plans public service
announcements encouraging exercise and healthy eating for children, the
Times reported.

According to USA Today, by 2015, all foods and beverages
advertised, promoted or sponsored on the Disney Channel, Disney XD, Disney
Junior, Radio Disney, Disney.com and Saturday morning programming for
children on ABC-owned stations will have to meet the new guidelines for
limiting calories and reducing saturated fat, sodium and sugar. The Walt
Disney Co. owns the ABC Network.

In response to Disney’s announcement, Dr. Risa Lavizzo-Mourey,
president and CEO of the Robert Wood Johnson Foundation, said: “The Walt
Disney Company is taking strides to help millions of children lead
healthier lives. Selling and marketing healthier foods and beverages, and
providing more information about those options, will help children and
families make healthier choices.

“Disney has set a new bar that other companies and business leaders
should strive to reach. The company’s new policy goes beyond commitments
made by other businesses and recommendations made by the federal
government to help prevent childhood obesity,” Lavizzo-Mourey added in a
foundation news release.

Disney executives were to make the formal announcement Tuesday in
Washington, D.C., where they will be joined by First Lady Michelle Obama,
who has long campaigned for healthier lifestyles for America’s children.
In a statement, she said: “This new initiative is truly a game changer for
the health of our children . . . With this new initiative, Disney is doing
what no major media company has ever done before in the U.S. — and what I
hope every company will do going forward. When it comes to the ads they
show and the food they sell, they are asking themselves one simple
question: ‘Is this good for our kids?'”

More information

To learn more about childhood obesity in America, visit the U.S.
Department of Health and Human Services
.

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