Disney to ban junk food advertising on its TV channels

It will put yet more focus on junk food manufacturers in the US as the country attempts to tackle a rising obesity problem.

But radical attempts to address the issue, such as Mr Bloomberg’s announcement last week, have been met with scepticism, with critics saying it should be up to individuals to choose what they eat or drink.

Mr Bloomberg was criticised by McDonald’s and Coca Cola, both of whom face a potential loss of income if his proposal to ban the sale of sugary drinks larger than 16 fluid ounces.

And the Center for Consumer Freedom took out a full page advert in the New York Times picturing Mr Bloomberg photoshopped in woman’s clothing, with the tag-line: “New Yorkers Need a Mayor, Not a Nanny.”

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