DirectTV and Viacom Bury Hatchet, Bring Back Channels

Media giants DirecTV and Viacom have resolved their very public dispute, reaching a long-term agreement to bring back access of 17 channels to DirecTV subscribers.

The satellite programming provider’s customers had lost access to Viacom channels — such as MTV, Nickelodeon, VH1 and Comedy Central — on July 10 after the two companies argued over fees and failed to strike a deal.

“It’s unfortunate that Viacom took the channels away from customers to try to gain leverage, but in the end, it’s clear our customers recognized that tactic for what it was,” Derek Chang, DirecTV’s EVP of content strategy and development, said in a statement on Friday.

Although financial terms weren’t disclosed Friday, DirecTV says customers will regain access to Viacom programming on TV as well as through its Everywhere platform, which allows users to view content on computers, tablets and cellphones.

“The attention surrounding this unnecessary and ill-advised blackout by Viacom has accomplished one key thing: it serves notice to all media companies that bullying TV providers and their customers with blackouts won’t get them a better deal,” Chang added.

“It’s high time programmers ended these anti-consumer blackouts once and for all and prove our industry is about enabling people to connect to their favorite programs rather than denying them access.”

Chang’s statement not only addresses the battle with Viacom but also alludes to Dish Network’s feud with AMC earlier this year, which resulted in Dish dropping AMC on July 1.

Viacom, which received 21 Emmy nominations Thursday for its programming, had taken several sarcastic jabs at DirecTV during the ongoing spat. For example, Viacom had released a VH1 style pop-up video that mocked DirecTV CEO Michael White.

On Friday, however, Viacom issued a statement free of any sarcasm:

“Viacom is extremely pleased to bring its programming back to DIRECTV subscribers, and thanks everyone affected by the disruption for their patience and understanding during this challenging period.”

Meanwhile, MTV’s Snooki, who has been busy mingling with politico Newt Gingrich on the late-night circuit, shared her excitement:

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