Austin
–
It has been revealed that homeless people are being recruited as a
promotional gimmick to carry WiFi (MiFi) wireless devices, as they
wander the streets of big cities. ~ Daniel Boyington
These small palm-size devices that will fit into any pocket allow people to sign-in to their wireless devices, and pay a small fee ($) to the homeless person carrying the hotspot device (MiFi.)
BBH Labs is responsible for this advertising program and a spokesman had a few words to say about it.
Not only is this in bad taste, it may be a serious medical concern to
anyone carrying such a piece of cellular equipment.
It is being launched
in Austin, Texas for the SXSW
film festival and turns homeless people into ‘infrastructure’ rather
than real people.
Sure, the money goes to the homeless person carrying
the device, but what about the long term medical concerns for the human
being?
It should be noted BBH Labs responded to concerns about recruiting the homeless, writing
“These
volunteers were guaranteed make at least $50/day, for a maximum of 6
hours work. This amount equates to more than the Texas state minimum
wage of $7.25/hr for the same number hours… We are not selling
anything. There is no brand involved. There is no commercial benefit
whatsoever.”
There is serious concern from shelters such as Covenant House
in Toronto which is the largest in Canada and assists youth from 18-24
and there are an estimated 10,000 on the streets each year.
Rose Cino of Covenant House said,
“We are the largest shelter for
homeless youth in Canada, and we offer a wide range of services to
really support kids getting on track. When we saw the story we are
concerned and disturbed that the homeless were being used in this way,
we do feel that it is exploitive.”
She went on to say,
“We are really
here to support and get kids back in school and get meaningful
employment, so obviously this situation of using the homeless to market
the product in that way really is counter to our goals at Covenent House
and what we are trying to do for homeless youth and get them on a path
where they can live independently, and what they are doing is
dehumanizing.”
Is this what society has come to, making human beings ‘walking hardware?’
Daniel Boyington – March 17, 2012 – DigitalJournal
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