David Cameron thinks voters view the Tories as too Right-wing, too male, too white…

By
Tim Montgomerie

Last updated at 1:00 PM on 12th February 2012

David Cameron's Government is very different from what so many Conservative activists had worked so hard to achieve

David Cameron’s Government is very different from what so many Conservative activists had worked so hard to achieve

A few weeks ago, a lifelong Tory activist sent me an email. ‘I gave up my holiday,’ she said, ‘to campaign full-time for Cameron at the last Election…

‘I could have been on the beach soaking up the Spanish sun but, instead of ten days of paella and sangria, I delivered leaflets, knocked on doors, stuffed envelopes, manned phone banks – all to get a Conservative Government elected and begin to reverse the terrible damage that Labour did to Britain.’

My correspondent ended with the message: ‘Now I wish I’d gone to Spain and never returned.’

This Government is very  different from what so many  Conservative activists had worked so hard to achieve.

David Cameron is presiding over the highest tax burden since the Second World War.

At the same time, the British Army will be the smallest since Queen Victoria was on the throne. All over the country, expensive, subsidised wind farms are being built.

They are spoiling our green and pleasant land but failing to deliver electricity when the wind doesn’t blow or even when it blows too strongly.

The party that fought so hard against British membership of the euro is now getting ready  to send billions of pounds more  of UK taxpayers’ money to the IMF to help save that same doomed currency.

Of course, the Government is doing many good things. But its failures are causing consternation among Conservative MPs and many grassroots members.

The party that fought so hard against British membership of the euro is now getting ready to send billions of pounds more of UK taxpayers' money to the IMF to help save that same doomed currency

The party that fought so hard against British membership of the euro is now getting ready to send billions of pounds more of UK taxpayers’ money to the IMF to help save that same doomed currency. Pictured, the PM with German Chancellor Angela Merkel and European Commission President Jose Manuel Barroso

David Cameron blames many of the Government’s unpopular policies on the Liberal Democrats.

When Conservative MPs knock on his door and ask for human-rights reforms or a real EU veto, he nods his head knowingly and makes sympathetic noises. It’s so frustrating, he says, but we’re in Coalition and Nick Clegg has tied my hands.

This routine is wearing thin. It’s wearing thin because many think the Prime Minister is much happier in alliance with the Liberal Democrats than he would publicly admit.

There is also a growing worry that Cameron doesn’t have a plan to build a Conservative majority without the Liberal Democrats.

There is a growing worry that Cameron doesn’t have a plan to build a Conservative majority without the Liberal Democrats

Let us remind ourselves of where David Cameron started.

Rewind more than six years to the first few weeks of his leadership of the Conservative Party when he gave a long speech in which he described himself as  a ‘liberal Conservative’.

He didn’t talk about tax or crime or Europe or immigration. He talked about the environment, female candidates, civil liberties and other issues of importance to the Liberal Democrats.

At the time, many thought this was tactical, that Cameron was attempting to broaden the party’s appeal and that underneath he was still a true-blue Tory.

But, as time goes by, it is clear that the authentic Cameron is the Cameron that laughs and smiles with Nick Clegg in the Downing Street rose garden.

Hit the rewind button again and this time let’s travel back to 1992. Norman Lamont walked in front of the nation’s cameras to announce that Britain was leaving the Exchange Rate Mechanism after hiking interest rates to an eye-watering 15 per cent.

It was the day a generation  of voters stopped trusting the Tories with the economy. Standing alongside Mr Lamont that day, just out of picture, was his young adviser, David Cameron.

It was the first of many chastening experiences for the man who is now Prime Minister.

A few years later, in 1997, David Cameron stood for the Tory-held seat of Stafford. He, like many other Conservatives, was buried in the Blair landslide.

In 1992, Norman Lamont announces Britain was leaving the Exchange Rate Mechanism. Standing alongside him that day was his young adviser, David Cameron

In 1992, Norman Lamont walked in front of the cameras to announce Britain was leaving the Exchange Rate Mechanism. It was the day a generation of voters stopped trusting the Tories with the economy. Standing alongside him that day was his young adviser, David Cameron (seen here in 1993)

He then watched William Hague, Iain Duncan Smith and Michael Howard become the first Tory leaders of modern times never to become Prime Minister.

His growing belief that there was something fundamentally wrong with Conservatism was confirmed at the 2010 General Election when, against a discredited, disunited and appallingly led Labour Government, the Tories under his leadership still couldn’t win a majority.

It is against this backdrop of defeat after defeat that you have to understand Cameron.

Compare this with Margaret Thatcher or other previous Tory leaders.

Theirs was a party that was rarely out of office.

Swapping a white lawyer for a black
lawyer, or a rich City banker in a tie for a rich City banker in a
skirt, wasn’t real change

For them, Conservatism wasn’t just popular, it was the natural order of things.

Cameron’s experience led him to the conclusion that there was something wrong with the Tory brand. But it was at this point  he took the wrong turn.

He misdiagnosed the brand problem.

His error is encapsulated in how he set about changing the make-up of the party’s list of candidates.  Out went white men in pinstripe suits.  In came black women in outfits that would have looked good on Milan’s catwalks.

I exaggerate and simplify, but you get the idea.

The under-representation of women and ethnic minorities was a real problem, but the excessive emphasis on these dimensions of the Conservative Party’s lack of diversity was revealing of how Cameron and his advisers thought.

Swapping a white lawyer for a black lawyer, or a rich City banker in a tie for a rich City banker in a skirt, wasn’t real change.

Real change would have seen the party recruit gritty Northern candidates; people from outside the world of politics who had come up through grammar and comprehensive schools; people who couldn’t afford an outfit that would  look good on the cover of Tatler or GQ.

In other words, the Tory problem was class.

As time goes by, it is clear that the authentic Cameron is the Cameron that laughs and smiles with Nick Clegg in the Downing Street rose garden

As time goes by, it is clear that the authentic Cameron is the Cameron that laughs and smiles with Nick Clegg in the Downing Street rose garden

Cameron thought people looked at the Conservative Party and saw a party that was too Right-wing, too male, too white.

Many did, but that wasn’t the core problem. The core problem was that voters looked at the Conservative Party and saw  people who didn’t understand what it was like to worry about running out of money before pay day arrived.

Many things that Cameron then did reinforced that perception. His enthusiasm for renewable energy increased all of our electricity bills.

His disdain for things such as CCTV cut him off from families on crime-ridden estates for whom such cameras are not a restriction on freedom but an essential protection.

Cameron promised to focus more on happiness and less on economic growth. A fine sentiment if you are already comfortably off. Not very attractive if you can’t afford to replace the broken boiler.

It’s not too late for Cameron to rebuild confidence in his Government and achieve a majority at the next Election – but he must stop appeasing the Liberal Democrats and embrace real Conservatism. 

As a politician he has instinct, but he needs belief in the core message as well.

He needs to plan less for contingency and failure, and more for outright success. And he needs to rebuild his relationship with the electorate as directly as he can – and not through the prism of the Liberal mindset.

The Conservative Party needs to be tough on crime, determined to cut tax for ordinary families and control immigration – but it also has to be so much more.

It needs to guard the NHS as one of Britain’s greatest and most-loved institutions. It needs to look after pensioners and ensure the wealthy pay a full share.

This isn’t Right-wing or Left-wing. It’s a determination to occupy not a part of the political stage, but all of it.

It was this ambition and breadth that made the Conservatives the most successful political party in the world during the last century.

Cameron needs to put away the PR man’s handbook and his embarrassment over traditional Tory beliefs, or many more  people than that former Tory activist will be fleeing Britain for the Mediterranean.

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

Andrew Clarke . . . so you can’t make ends meet on 40 K? Well you earn about 3 times more than my husband does, and we don’t get any housing benefit or council tax benefits, with the bit of tax credits we qualify for our income, for a family of four, is less than £20k. If you can’t make ends meet on £40k may I suggest we swap roles for a while. I can show you how to live like a king on what you earn and you can learn how to cut your coat according to your cloth. There are people in this country who earn vastly Less than £40k and still get by. My sympathy Is reserved for them.

Thanks Tim. Nice to know that Real Conservatives agree with us. Cameron is a Bleeding Heart Liberal.

Gee Whizz! What a long time it’s taken with some people for the penny to drop. Cameron’s actions or inactions show that he should be in the lib-dumb party (unless the members of the con party have all become lib-dumbs as well) But then, there’s not much to distinguish between any of the lib-lab-con parties.

The reason the Tories will never win a majority is they have lost too many voters to UKIP – tipping the fine balance.
– Matthew Tysoe, Northants, Ingerlund…………Cameron is well aware of this….and his biggest fear is UKIP’s growing popularity…….the next election will be very interesting…my hope is that UKIP will overtake LibDems (highly possible) and consquently will be asked to form a coalition with the conservatives…….would love to see Cameron’s face if he had to grovel to Nigel Farage!

“The overwhelming mood of the country today is right-leaning individual conservativism” Peter Norfolk. Is that a fact Peter – so tell me why, at the 2010 general election, did 57% of those who voted vote for left learning progressive candidates? I appreciate that you right whingers are really not that bright but honestly 5 minutes basic research would help you understand things rather better than you appear to at the moment.

The reason the Tories will never win a majority is they have lost too many voters to UKIP – tipping the fine balance.

Cameron is nothing more than yet another Brussels puppet busy deceiving the public. The ‘government’, infested as it is by fellow Brussels puppets, is powerless as they have given their control away to the EU commission. In so doing they have committed treason. Governments rule by consent, the EU commission has never been given consent to govern us. That, precisely, is why we’re denied a referendum, because they know full well that we would not consent. So, you see, continuing to vote for this deception will change nothing, as it’s not real in the first place. Remember, Cameron et al may have given their consent to be controlled by Brussels, but that’s down to them and in no way includes us. Until we get a real government that truly represents us then this deception will continue.

Evident, you cannot be all things to all men: Equally, should you be inclined to try, you will inevitably, and quite rightly, be accused of betraying one side or t’other. Yet, we are engaged, if not subservient, to an ”age” where the foundation
of ”honesty” is far removed from what is spoken in the theatre of electioneering. Therein, not so much: ”My word is my bond” as, ”I speak in many tongues appropriate to whatever audience may suffice to my purpose”. And bigger fool you if you imagined anything else! Ah’, but for one brief moment, perchance we did and dreamt of honest men swayed thus to values and ideals that once were the confine of those titled Patriot. Take heed then, for nothing is without consequences and danger: Consider then, Germany 1920-30s where a people felt continually betrayed by system and a political circus: Until one man came along, and like it or not, kept his promises..!

Too left wing, Dave!! Get us out of the EU and toughen up our laws before its too late. I really think you underestimate public opinion against the EU!

Another former Tory activist here. The article is spot on, and I would go further and say to Cameron: Ditch Liberalism. Get rid of the Equality Act and your ideas about quotas of women in boardrooms. Go back to core Conservative values, and stop calling us “nasty.” The liberal experiment championed by people like Harriet Harperson has FAILED, and it’s over – you’re just prolonging its death throes.

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