Craigslist Founder Will Donate $1 if You Tweet About Squirrels

Craigslist founder Craig Newmark has launched an experimental social media fundraiser.

Newmark will donate $1 to the National Wildlife Federation for each mention of the hashtag #Squirrels4Good on Twitter or his Facebook Page, up to 5,000 mentions. He’ll also give $1 for each new follower he gets over the next few weeks.

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The Craigslist founder announced the fundraiser in a Craigconnects blog post Monday, describing his affinity for the “urban survivors” and posting a video of a squirrel on his deck.

“In the short term, I’m learning how to use social media to support the stuff I believe in,” Newmark told Mashable in an email. “I do most of my work in my home office, where frequent visitors remind me of a growing love of the natural world.

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“Beyond that, I need to learn social media more effectively to support what I believe in the 20-year range and the 200-year range.”

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The Craigslist founder chose squirrels, he says, because he’s a big fan of them, along with birds.

@Common_squirrel, a Twitter account tweeting from the perspective of a squirrel, will be teaming up with Newmark to spread buzz of #Squirrels4Good.

Newmark says he’s already set up a squirrel board on Pinterest for photos, videos, quotes and facts about the tiny creatures.

Are you planning on using the #Squirrels4Good hashtag to make a donation? Let us know in the comments.

Image courtesy of iStockphoto, bartvdd

This story originally published on Mashable here.

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