Christmas gadgets: Men who struggle with complicated hi-tech gifts are twice as likely to refuse help than women

By
Gareth Finighan

Last updated at 10:40 PM on 24th December 2011

Stubborn men are almost twice as likely as women to refuse help with their new Christmas gadgets.

They’ll fume, swear and sulk rather than admit they can’t understand basic operating instructions. Or they’ll blame their new smartphone, iPad, games console or sat nav and say it doesn’t work.

Women, on the other hand, are much happier to accept help, and are much more grateful for it, according to a study of more than 1,000 adults for Geek Squad, which has launched a 24-hour Christmas helpline.

The difference between the sexes: Unlike women, men are reluctant to seek help with their gadgets, according to the survey (Posed by model)

The difference between the sexes: Unlike women, men are reluctant to seek help with their gadgets, according to the survey (Posed by model)

Almost a third of men (28 per cent) would ask for assistance only as a last resort if they couldn’t work out their new toy.

By contrast only 16 per cent of women said they’d refuse help.

The survey also revealed that more than a quarter of us (26 per cent) have our Christmas day spoiled by frustrations of struggling with complicated instruction manuals.

And one in five will lose their temper because they don’t have batteries to get gadgets up and running.

Mothers struggle more than anyone in the family with getting to grips with new gadgets, with a quarter saying they’re baffled by new technology.

But they’re also the most likely to ask for help. Half say they’re prepared to turn to a family member for assistance – unlike their male counterparts who are too embarrassed to ask for help.

Geek Squad agent Sam Lawton deals with dozens of technical queries every day, and says women are much more willing to call for help – and much more likely to say thank you.

‘It’s a bit like asking for directions when you’re lost,’ he said.

‘Women are happy to admit they don’t know where they are, but men are all sheepish.

‘Men have a sense of pride and don’t want to admit they can’t work things out. In my experience they’re much more likely than women to say that the product doesn’t work.

‘They’ll go into a shop and say they want to return a product, and the truth is that they simply haven’t understood how it works. They get a lot more frustrated than women.

‘Women are much more likely to seek advice face to face, while men will text, or email, or use Facebook – anything to avoid a straightforward conversation.

‘Men tend to sulk and say thank you grudgingly. Women will tell you how pleased they are that you’ve been able to help.’

Belinda Parmar, founder of Geek Squad, said: ‘Men’s tolerance levels around technology are much higher than for women. Women just want technology to work, and they want it to work now. Women do not have time to tinker with a gadget for hours when they have so many other things to do.

‘There is a lot of fear and frustration for women around technology. Women want be reassured that not only have they bought the right gadget but that they can intuitively and simply set it up to suit their needs and for it to fit in with their life.’

THE TOP FIVE TECHIE TIPS FOR CHRISTMAS

  • Write down your new Googlemail address when you register your new Android device – passwords can be
    easily reset or recovered if forgotten, but your email address cannot be
    so it’s key you keep a record of it!
  • Before switching it on, make sure you
    leave your new smartphone or tablet on charge for the manufacturer’s
    recommend time; this will help condition the battery for a longer life
    and ensure optimum performance on your new gadget.
  • If you have been given a phone on a
    brand new contract, then it can take up to 48 hours for the network to
    set up and there isn’t much you can do to speed this up. However, try
    turning the phone off and on every couple of hours as this will force it
    to connect to the network when it’s available.
  • You’ll want to connect your console
    to the internet to get the most out of it. Not only will you be able to
    play online, you’ll also get access to online content like game
    downloads and streaming video and crucial system updates to ensure you
    can always play the latest game releases. However, watch out for in-app
    purchases. Many ‘free’ games allow the purchase of additional content
    from within the game itself and will be billed to the account holder’s
    card. Some devices allow you to turn off the ability to buy things
    in-game but for added peace of mind keep passwords secure from children
    and monitor the transaction history to make sure things aren’t getting
    out of hand.
  • When sales shopping online, don’t
    shop when connected to mobile networks or public hotspots. Although the
    risk is small, a mobile connection is less secure than wifi, and whilst
    most hotspots will be perfectly safe and secure, you’re still sending
    your payment details through someone else’s network.

 

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

Leigh… What have women invented recently then? Mmmmm that argument doesn’t work does it…. And if we are talking fairness and equality… Why don’t I get 6 months off with my new born baby?

RTFM
– Boris, London, 25/12/2011 09:42………………………..fine if they’re written in understandable English

This is a mans world, but it would be nothing, without a women or a girl.

Try writing two lists of inventions by both men and women. You KNOW which will be the longest, don’t you?
– Ray, Derby, 25/12/2011 06:43
Seeing as women were not afforded a ‘level playing field’ for some time with regard to education and opportunities this is always a ridiculous comment to make. Still, if it makes you feel better to cling onto men’s success in this area, despite it being mainly due to the fact that others were kept down and ‘in their place’ then feel free!!

The emasculation of men continues! Nothing new there then!

I don’t have any problems with any of new hi tech gadgets. _ I’ve got a 14 year old nephew.

RTFM

OK here we go. Log on as administrator. What? OK I’m the administrator.
Stop shouting at the computer James. I’m not I’m telling it I’m the administrator.
Connect device to available HDMI slot. Right HDMI right yes that sounds easy’
This flat plug doesn’t fit anything. On the front of the computer look. I knew that don’t interupt me. I am only trying to help James. I know how to do this it’s easy look that is in the HDMI slot and I’m the administrator. yes james. I’m not stupid. Insert CD rom and log onto program. What how do I #$^% do that.
This is useless what idiot designed this rubbish……………..

I think the reason why men don’t like to ask strangers for directions is because when we lived in tribes a stranger appearing on the horizon usually meant trouble and possible death for the men. Women on the other hand would be a prize.

Try writing two lists of inventions by both men and women. You KNOW which will be the longest, don’t you?
– Ray, Derby, 25/12/2011 17:43……………….I do Ray it’s the one that wives use for not having any sex.. Of course I’m still single and that may be a factor.

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