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February 10th, 2012 
FAKE NEWS for the Zionist agenda
By
Daily Mail Reporter
Last updated at 11:53 PM on 9th February 2012
Brown sauce is defying the downturn and enjoying soaring sales as Britons ignore the gloom and tuck into their favourite comfort food accompaniment, a new report shows today.
But while the demand for brown sauce is booming, other saucy mealtime rivals including tomato ketchup are suffering a slump in sales, according to the latest research.
It’s the age old question – brown sauce or red? – and the study by market research analyst Mintel finds that it is good news for the darker variety as Brits relish the spicy brown stuff more than ever.
Could we soon see a day when the nation’s favourite sauce is coloured brown rather than red?
The report into sauces and seasonings reveals that sales of brown sauce are on the increase, rising a tasty 9 per cent between 2010 and 2011, sales increasing from £47 million in 2010 to £51 million in 2011.
Accounting for almost a fifth (18 per cent) of all thick and thin sauces, it appears sales of brown sauces have received a real boost from recent new product development – as 58 per cent of 1,500 Brits surveyed agreed they keep a regular supply of brown sauce in the home.
The ‘nation’s favourite’ tomato sauce accounts for almost three fifths (57 per cent) of all thick and thin sauce sales, and is a store cupboard staple for an overwhelming 87 per cent of all Brits.
But while ketchup accounts for the lion’s share of table sauce sales, there was a slight dip in sales for ketchup between 2010 and 2011 as sales declined almost 2 per cent, falling from £169 million in 2010 to £166 million in 2011.
Amy Lloyd, Senior Food Analyst at Mintel, said: ‘Brown sauce has been the surprise star performer of the table sauces market, bucking the downward sales trend experienced by other sauces.
‘The rise in sales of brown sauce shows how a traditional product can be reinvigorated and perform extremely well in a market where sales of other products are remaining the same or slipping.
‘New product development shows how brand extensions peripheral to the core brand can attract renewed interest and shift the focus away from relying on promotional activity as a means of engaging consumers and provide buzz around a product.’
Meanwhile, it’s been a bit of a wet
weekend for barbecue and other thin sauces (including soy, Worcester
sauce and chili sauce) where sales fell from £36 million in 2010 to £32
million in 2011.
‘Barbecue
sauce, along with other thick sauces, experienced strong sales in 2010
with much of the growth attributed to the ‘barbecue summer’ and events
such as the FIFA Football World Cup, sales suffered a decline in 2011 as
the warm weather failed to materialise following a promising spring.’
The Bacon sandwich is a beloved part of the British diet: but do you have it with red or brown sauce?
Valued
at £40 million in 2011, sales of thin sauces have held on to their
share of the table sauces market, benefiting from versatility of
products such as soy sauce and chilli, which can be used as a cooking
ingredient or an accompaniment to various dishes.
Overall sales of thick and thin sauces fell by 1 per cent between 2010 and 2011 dipping from £292 million in 2010 to £289 million in 2011.
In compiling the report called ‘Table Sauces and Seasonings’, Mintel surveyed a sample of 1500 consumers.
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I have changed from HP to Branston as HP did not seem the same and it seems a lot runnier these days.
Branston brown sauce has my seal of approval.
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I don’t know exactly what “brown sauce” is. Is it like Worcestershire sauce? The only other time I’ve heard of “brown sauce” is on the Brit-Com ‘As Time Goes By.’ It was was always a favorite of the character named Lionel.
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I would have HP over the sickly-sweet red stuff anyday. It’s a matter of taste i suppose but i think 18% market share vs 57% hardly means it’s going to overtake tomato ketchup “soon” as the nation’s favourite sauce??? As for that Aussie who didn’t like it all i can say is the Australians can hardly talk about palates given their penchant for deep-fried battered Mars bars.
– Wor Lam, Hong Kong, 10/2/2012 02:39 And Veggie Mite !!! = Yuk !!
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– Mark Taylor, Manchester, 10/2/2012 02:37
What is criminal is that HP, now owned by Heinz, is no longer British. They changed the ‘original’ recipe for no reason, without notice, while retaining the same label, is now made in Holland and has lost most of its’ distinctive flavour.
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Says ‘”Original” on the bottle label, but it is anything but!!
The sauce was developed in Nottingham by a Mr. Garton of Arkwright Street. He sold (or gave) the recipe to the Birmingham Vinegar Company, as he was unable to pay their bill, for ingreadients supplied to him.
Now the recipe has been changed, It is now owned by Heinz and is made in different countries all over Europe including Poland, Holland and Spain.
Just like Cadbury’s chocolate, Terry’s chocolate Orange and Kit-Kats, HP Sauce is no longer on my shopping list !! :*-)
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Tomato ketchup? Surely you mean tomato / chemical / alternative… I went off this years ago and there are loads of better sauces out there. I hate the stuff. Loaded with salt and sugar, It’s worse than the food you use it with.
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Branston brown and red sauce are good, not sure if they are made in UK
though, Branston baked beans are the best, can even get them in
Woolworths in Australia and they are made in UK
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I would have HP over the sickly-sweet red stuff anyday. It’s a matter of taste i suppose but i think 18% market share vs 57% hardly means it’s going to overtake tomato ketchup “soon” as the nation’s favourite sauce??? As for that Aussie who didn’t like it all i can say is the Australians can hardly talk about palates given their penchant for deep-fried battered Mars bars.
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A friend gave me a bottle of HP sauce and I have to say it is absolutely disgusting. Sales have gone up in England you say. I say that it is because, most Britons do not have a discerning palate and would eat anything.
– Alanmac, Sydney, Australia, 10/02/2012 01:59
This coming from a criminal!
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Refuse to buy H.P. sauce It is not British.Production moved abroad some while ago with loss of jobs in U.K.
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