Canadian smokers sue tobacco firms

The lawsuit that could cost tobacco companies including Imperial Tobacco Canada (a BAT subsidiary), JTI-Macdonald, and Rothmans Benson Hedges up to USD 27 billion, was brought before a court in Montreal on Monday.

The landmark class-action case which is the largest of its kind in Canadian history includes two separate claims that were combined into one civilian lawsuit in the Superior Court of Quebec.

The lawyers of 1.8 million current and former smokers accused the tobacco companies of ‘duplicity” for knowingly selling a “harmful product” while hiding or “trivializing” the health risks to consumers.

The suit also alleges that tobacco companies “spread false information” about their products, and chose “not to use tobacco with a level of nicotine so low that it could have effectively put an end to the dependence of a large number of smokers.”

The companies have also been accused of hiding data about harmful consequences of smoking including cancer, manipulating the levels of nicotine in their cigarettes, increasing the levels of dangerous tar, and even adding products such as ammonia.

The lawyer for Imperial Tobacco rejected the claims and called the case an “opportunistic cash grab.”

“For the last 50 years at least, the dangers associated [with] tobacco have been known,” said Suzanne Cote. “People who have decided to smoke or decided to continue to smoke have to assume the consequences of their own choices.”

Rob Cunningham, senior policy analyst with the Canadian Cancer Society said there were no package warnings before 1972 and the majority of people start smoking before they’re 18, when they can’t be expected to have the same level of awareness.

The industry has used misleading advertising to undermine the warnings, he added.

Cunningham believes the suit will force the industry to testify under oath about these allegations “so their internal secret documents will become public for the first time ever.”

The latest development comes while giant tobacco companies are trying to use legal means to suppress anti smoking actions.

SJM/TE

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