British teens suffer sexual violence

The study, part of a government-funded TV advert, was carried out to highlight the issue and its ensuing stigma which follows such sexual attacks.

Deputy Prime Minister Nick Clegg launched the TV advert while visiting a rape crisis centre in Ealing, west London.

“I think, for far too many people, they think rape is something that happens when you meet a stranger in a dark alley who inflicts physical violence on you”, said the deputy prime minister.

“What we’re trying to do with this advert is make sure that people know it’s about, maybe, familiar relationships with people you’ve known for a long time, and maybe there’s no violence involved at all”, added Clegg.

“That’s why it’s so hard-hitting, because we really need to shift the way people think about this”, he said.

Cinema and online advertising campaigns are also part of the coalition government’s push to address the issue.

Funded by the Home Office, the advertising builds on the government’s wider This is Abuse campaign, which aims to help teenagers develop healthy relationships.

“When you’ve got a situation where a third of teenage girls say they have been subject to sexual coercion and abuse, when lots of teenagers say in surveys that they think it’s OK for a boy to expect to have sex with a girl they spend time with, something’s going wrong and we need to challenge it. This is a very hard-hitting advertisement which challenges all of that”, concluded the deputy prime minister.

MOL/JR/HE

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