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August 1st, 2012 
FAKE NEWS for the Zionist agenda The Female Founders Series is presented by American Express OPEN. For the full State of Women-Owned Businesses Report, visit openforum.com/women. American Express OPEN salutes, celebrates and wants to help fuel the future of women business owners.
This week, more than 5,000 female bloggers will descend on New York City’s Midtown Hilton for the eighth annual BlogHer conference. And Lisa Stone, BlogHer’s CEO, couldn’t be prouder. She co-founded the media company with Elisa Camahort and Jory Des Jardins in 2005 after asking the question: Where are the women who blog?
After hosting their first BlogHer event — an IRL get-together of hundreds of female bloggers — the conference attendees asked for more from the startup, including a news service, an ad network and more events. As Stone and her colleagues suspected, bringing women together in real life is a pretty empowering thing. And now, seven years later, BlogHer reaches more than 40 million women a month through more than 3,000 premium blogs.
“We didn’t realize we were starting a new kind of media business,” Stone says.
SEE ALSO: The State of Women-Owned Businesses [INFOGRAPHIC]Stone started her career as a journalist and media strategist, launching blog networks and interactive programming for brands such as Hearst and Rodale magazines, E!, Sex and the City and Knight Ridder Digital. She believes women are the “power users” of Web 2.0, which was part of her motivation for starting BlogHer.
And though gender is the very foundation of BlogHer, Stone advises female entrepreneurs to leave gender out of business talks, through what she calls her “Jedi mind trick.”
“Don’t bring up your gender in the conversation, even if you’re talking about gender online, which I do as part of my work. If the other person brings up your gender, listen up: What do you learn from the way they bring up the fact that you’re a woman? It’s very revealing about who you want to hire, partner with, have as a colleague or even report to. Listen to your gut, it’s so often right,” says Stone.
In the video above, Stone sounds off on growing her female-filled empire and lessons learned along the way.
Series presented by American Express OPEN
The Female Founders Series is presented by American Express OPEN. For the full State of Women-Owned Businesses Report, visit openforum.com/women. American Express OPEN salutes, celebrates and wants to help fuel the future of women business owners. Join the conversation on Twitter and tell American Express OPEN how you’re #PoweringTomorrow in your community and with your business.
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