Bleacher Report Launches 4 YouTube Sports Shows

Internet sportswriting behemoth Bleacher Report announced the launch Wednesday of four original YouTube series. The move signals Bleacher Report‘s most serious venture yet into online video, and reflects the medium’s growing importance to companies that create content on the Internet.

Bleacher Report is a network of professional sportswriters and unpaid bloggers who every day churn out hundreds of articles addressing a wide variety of sporting topics.

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The site is a true creature of the Internet and the new age of digital media. Since its launch in 2008, it has grown to attract some 25 million monthly unique visitors, while also being dogged by criticisms of prioritizing quantity of content over quality.

But if you listen to Dave Nemetz, Bleacher Report‘s co-founder and vice president of video production and programming, expanding beyond written and photographic presentations is essential for companies that hope to sustain growth in the constantly evolving landscape of digital media.

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In recent years, companies from ESPN to The Huffington Post (and Mashable too) have incorporated more and more video into their sites.

“We see video as an important extension of the Bleacher Report brand and a key way to serve our users with the type of content they want to consume,” Nemetz told Mashable in an email. “With the explosion of online video consumption not to mention connected TV’s and mobile video, moving into original programming is core to Bleacher Report‘s mission as a premiere next generation digital media company.”

Bleacher Report‘s new YouTube shows span a variety of formats and subject matters. B/R 5 highlights five hot sports topics each day. Why We Watch is a short-form documentary series that tells stories from the the fringes of the sporting world. NFL Draft 365 and Full Ride, meanwhile, will provide year-round coverage of two very specific slices of American athletics — the annual pro football selection process and the murky realm of college football recruiting.

The last two programs may seem very narrowly focused to the uninitiated, but Nemetz said that, like the big investment in video itself, the shows reflect what the Bleacher Report audience wants.

“In our experience we’d be hardpressed to find two topics with more stakeholders and attention than the NFL draft and college football recruiting,” he said. “Both are constant hot-buttons that percolate with news and interest year-round, in which fans of every team have a vested interest as they play on the hopes and dreams of fans who yearn to see their team improve each year.”

Nemetz also said that Bleacher Report readers can expect to get their sports fix delivered by video even more in the future.

“We’ll be looking to continue to expand our slate of original programming both on YouTube and BleacherReport.com, whether it be additional franchise shows or more real-time topical programming,” he said.

Are you a fan of Bleacher Report? Are you glad to see the company create more original video content? Let us know in the comments.

This story originally published on Mashable here.

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