Behind the Launch: Every Startup Needs a Closer [VIDEO]

Discuss the show on Twitter: #BehindTheLaunch

On Monday, Mashable readers met the team at Vungle, the in-app video advertising startup we’re following in our new series, Behind the Launch. The founders have bootstrapped Vungle through the AngelPad accelerator and recently received $2 million in funding. With media attention and top-notch investors, Vungle’s team is well on its way to a June 2012 launch. But there’s one problem — they have no users.

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Missed the premiere? Watch it here!

“The business is completely nonexistent without publishers,” says Bryant Chou, Vungle’s CTO.

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How does Vungle ramp up its business for launch? Should it focus on hiring engineers to perfect the product, or focus on business development to get users on the platform? Watch today’s episode to see what happens, and join the conversation on Twitter, #BehindTheLaunch.


About Vungle


Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway’s SV Angel, Dave McClure’s 500 Startups, Charles Hudson‘s SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.

Zain Jaffer, CEO and Co-Founder — A successful and zany entrepreneur since age 15, Zain launched his first Internet company and built-up an impressive list of clients, including Google, Mozilla Firefox, MTV and Hilary Duff, before his 18th birthday. British.


Jack Smith, Co-Founder — Self-described lunatic marketer and hacker. Started his career as a freelance web designer at age 13, founded a video startup, MediaRoots, in college. Met Zain at King’s College London University in 2009. British.


Bryant Chou, CTO — Full stack engineer and software architect with more than five years of experience developing mobile apps. He’s an enthusiastic traveler who’ll share his travel tales with you over a cold beer. American.


Marta Bulaich, Chief Yoga Officer — Marta’s first job was with the masterminds behind the TV infomercial legends Chia Pet and Clapper. After a career of working with various startups and venture capital firm, she came to Vungle to do public relations and center their chi in full lotus. American.


Ben Lindsey, Senior Software Engineer — A veteran of four Silicon Valley startups with experience in Internet advertising, large scale databases and agile programming. When not slinging code, you cam find him cooking organic food, listening to electronica, backpacking around the world or running marathons.


Colin Behr, Director of Business Development — Previously founded an Internet company, CyberPlanet Ltd, with Zain in 2004, and then moved to San Francisco to start another venture. Colin eventually went to University but dropped out after speaking with Zain about his new venture, Vungle.


Ray Myers, Software Engineer — 25-year-old Linux geek who loves robotics and has been programming since he was 7. Ray is a Shotokan karate third-degree Black Belt, but you can usually find him at his computer, trying to make robots bend to his will. American.


Series presented by Internet Explorer


 

Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we’re headed.

This story originally published on Mashable here.

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