BBC in branding row as Ski Sunday presenters plug designers they endorse

By
Lara Gould

Last updated at 12:54 AM on 19th February 2012

The presenters of the BBC’s leading winter sports programme have been reprimanded for wearing skiwear brands they endorse – breaching strict guidelines on conflicts of interest.

Former Olympic skier Graham Bell and ex-professional snowboarder  Ed Leigh, who present BBC2’s Ski Sunday, appeared on screen sporting prominent logos of Oakley and Nevica – brands they are paid, or have in the past been paid, to promote.

BBC guidelines make it clear that presenters must declare any relationships they have with firms which could suggest a conflict of interest.

Breaking the rules: Ed Leigh, in Oakley goggles, with Graham Bell, in a Nevica jacket present Ski Sunday on BBC2

Breaking the rules: Ed Leigh, in Oakley goggles, with Graham Bell, in a Nevica jacket present Ski Sunday on BBC2

The new row comes after the BBC was last year accused of ‘advertising by the back door’ after negotiating  a 45 per cent discount deal with Berghaus to kit out presenters – including science presenter Professor Brian Cox – in the firm’s outdoor wear.

Last night the Corporation said neither Bell nor Leigh had disclosed their links with the companies and the BBC was unaware of them until it was contacted by The Mail on Sunday.

Label: Our report on the Berghaus deal

Label: Our report on the Berghaus deal

On last Sunday’s programme, Bell, 46, who competed at five Winter Olympics before retiring from the sport in 1998, wore a black ski jacket with yellow trim and Nevica’s logo.

He works as a consultant for Nevica and is also paid to make personal appearances promoting the brand.

Co-presenter Leigh, 36, has appeared on the long-running series wearing Oakley goggles. He was sponsored  by Oakley when he was a professional and continues to receive free kit from the brand.

Leigh is seen on screen repeatedly turning his head as he talks to Bell, flashing the distinctive ‘O’ logo on the goggles’ headband.

The presenter, who is no longer  paid by Oakley but is described on its Facebook page as an ‘ambassador’, also plugged the company’s £200 Airbrake goggles to his 4,674 followers on Twitter last month.

Ed Leigh (left) is described as an Oakley 'ambassador' while co-presenter Graham Bell (right) works as a consultant for Nevica

Ed Leigh (left) is described as an Oakley ‘ambassador’ while co-presenter Graham Bell (right) works as a consultant for Nevica

After enquiries by The Mail on Sunday, a BBC source said that Leigh contacted the editor of Ski Sunday claiming he had to wear Oakley goggles due to a medical problem.

Last night the Corporation said: ‘The BBC was unaware of both presenters having these arrangements and we will be taking it up with them to make sure it doesn’t happen again.’

Presenter Brian Cox was kitted out in Berghaus attire

Presenter Brian Cox was kitted out in Berghaus attire

A BBC source added: ‘We don’t want people to do this on air. We will be speaking to them about this.’

Despite the breach of rules, the pair will remain as Ski Sunday’s presenters, the broadcaster confirmed.

BBC guidelines state clearly that presenters and contributors must not ‘appear on-air wearing clothes or using products, whether or not they have received them free or at reduced cost, which they have been contracted to promote, advertise or endorse or in which they have any financial interest’.

Last night a spokesman for Bell,  who has presented Ski Sunday since 2007 to attract a younger audience, said: ‘He has not worn one brand exclusively on Ski Sunday. He’s worn multiple brands. He got that product and he’s worn it to keep warm.’

A spokesman for Leigh said only that he had ‘no commercial arrangement’ with Oakley.

 

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