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June 11th, 2012 
FAKE NEWS for the Zionist agenda Let’s put some options to a scientific poll.
What would you most liketo see in iOS 6?
16.16 Some updated MacBook seems a dead cert now. Gizmodo is hoping for
a top-of-the-line MacBook Pro, with a MacBook Air-style solid state drive
and 15-inch Retina display. Other new MacBook Pros, which seem more certain
to be unveiled, will
get new Ivy Bridge processors, it’s claimed. (This liveblog brought
to you by a TMG-issue HP Compaq Pentium 4 and the letters X and P, alas.)
16.02 And our man Shane Richmond is among the early birds over
there. After, presumably, overnight Jobsian/zen meditation on Apple’s plans
in a mid-priced downtown hotel room, here are his latest thoughts on what to
expect.
The queue for the keynote already stretches all the way around the
block as Apple fans wait for the chance to get the best seats once Cook
comes on stage.
The posters announcing iOS 6 are in the conference centre and have been
widely photographed so it will be no surprise when that is announced later.
Expect a re-run of the already announced Mountain Lion (OS X) features too,
perhaps with a couple of new ones thrown in.
Additional features for iCloud seems like a certainty too. After that, all
is guesswork.
An API for Apple TV is certainly possible, as is an API, in a limited
capacity, for Siri.
As for other hardware – new iPhones, mini iPads, TV sets and the like – put
those somewhere between very unlikely and no chance at all.
16.01 Here’s the scene at the Moscone Center, before 8am local time.
Weather looks nice, eh?
15.43 Meanwhile for newcomers to the circus, Time
magazine has a nice retrospective on WWDC, including Steve Jobs
famous appearance on his return to Apple, struggling in 1997, when he just
took questions from disenchanted developers.
There’s also video of the bizarre 2002 presentation, when Jobs presided over a
mock funeral for OS 9, “complete with a heartfelt eulogy and open casket”.
15.31 For those keen to play along at home, Scottish developers Patrick
Mason and David Moss have put together an “Apple Keynote
Bingo” web app for jaded WWDC veterans.
When to start
1. When your Twitter feed goes mental with people saying that
the Apple Store is down, this is your cue to Tweet that the Apple Store is
down.
2. Finish what you are doing; if you are working in Windows, save your
document. If you are working on a Mac, just stop. It’ll save it whether you
bloody want it to or not.
3. If you are on Pacific Time, get yourself a coffee. If you are in
England, it’s almost 6pm. Get yourself an alcoholic drink. If you are in
Scotland, you should already be drunk. Get yourself another drink, and why
not open that second bottle of red wine to let it breathe.
4. Your aim is information overload. Ensure that your Twitter app is
open and Growl is enabled. Open seven or eight live blogs – they will crash,
so start with as many as you can. Make sure you have the Gizmodo one open,
so you can laugh at how bitter they are that they haven’t been invited.
5. Fire up your bingo card. You can refresh for a different selection
of words, if you think you’ve been dealt a poor hand. It’s not cheating –
I’ll never know.
You can play
the game here.
15.20 Ovum, one of the tech analyst houses, has piped up with its views
on what Apple ought to focus on at WWDC. Here’s their chief telecoms analyst Jan
Dawson.
To start, Apple needs to do two things in the TV space. Firstly, create a
subscription model that combines the back catalog of Netflix with the timely
content of Hulu for a single price. Secondly, it should create an software
development kit followed by an App Store for the Apple TV device to allow
third party apps to proliferate there as they have on the iPhone and iPad.
What it does not need to do is launch a television set.
Elsewhere, Apple needs to begin to evolve the iOS user interface on iPhone
and iPad, which has been the inspiration for many other platforms, but at
five years old it’s beginning to show its age. Proper support for widgets
(including third party widgets), whether in the Notification Center or the
main screen, is critical. Apple also needs to add a broader set of APIs to
allow better cross-app interaction akin to what is possible on Android.
Finally, Apple must find a way to replace the remaining third-party
services, which are core to many users’ experience on the iPhone, with its
own. It is likely to fix this problem with Maps in iOS 6, but it has a
similar problem in web search, in social networking, and in PIM (email,
contacts and calendar). Without really compelling offerings in each of these
areas, Apple’s users will become increasingly ingrained in third party
services which may be better supported on other platforms.
15.15 On Twitter, which might be best avoided later on if you have a
low tolerance for excitable football and/or Apple fans, the WWDC buzz is
building. The online Apple store has shut in preparation for the
announcements, as is traditonal.
9to5Mac, a middlingly-reliable source of Apple rumour mill grist, says it has
the specs for some new MacBooks.
And apropos of not much, there was an amusing observation this morning on
the Guido Fawkes blog about Alistair Campbell, who has gone
to work for Portland Communications, an Apple PR contractor.
Guido is not quite sure why Apple will bother to retain Portland for thousands
per month when one of their big name fixers takes to Twitter to lambast the
company to his 150,000 influential followers:
15.13 There has been some speculation that Apple will introduce its
long-rumoured television. Shane Richmond says its likely there will be tools
to help developers create apps for it, which would be tacit confirmation of
the project. We’re unlikely to get a glimpse of a shiny Apple-branded idiot
box, alas.
Other speculation is somewhat wilder. There have been suggestions
for months that Apple is planning to launch its own television set and some
observers feel that Cook and his team will announce it today. More likely is
an update to Apple TV, the company’s set-top box, perhaps to allow
developers to write applications for it, as they can do with the iPhone and
iPad.
15.10 WWDC is Apple’s annual shindig for the community of devlopers who
create apps for iOS and OS X. Inevitably then, the focus is usually on
software rather than blockbuster hardware announcements.
Last year Apple used the event to announce iCloud, its online storage product.
The keynote, which
we liveblogged here, turned out to be Steve Jobs’ last.
Today Moscone center is festooned in its regular Apple livery for the WWDC
2012.
15.02 To kick us off (football references end here… probably) here’s
a preview from our head of technology, Shane Richmond, who is out in
San Francisco and will be reporting for us live from the keynote, which
starts at 18.00 UK time.
Apple’s chief executive Tim Cook will open WWDC San Francisco today
where he is expected to announce iOS and, possibly, upgraded laptops.
Cook will kick off the Apple WorldWide Developer Conference (WWDC) with a
keynote address that is expected to set out plans for iOS 6, the new version
of the operating system that powers the iPhone, iPad and iPod touch, and
further details of Mountain Lion, the next version of the Mac operating
system.
Facebook integration with iOS is considered likely after comments by Cook
last month suggesting that relations between Apple and the social network
had warmed. In 2010, the two companies failed to agree Facebook integration
with Ping – Apple’s iTunes-based social network.
Also expected is an upgrade to the maps application in iOS. It is thought
that Apple will drop Google’s maps service and replace it with its own,
adding 3D maps in the process.
As always with Apple, even these announcements are not certain and there
are rumours that new hardware could be unveiled too. Top of the list are new
MacBook laptops with very high resolution screens, which Apple calls ‘retina
displays’ in its iPhone and iPads.
15.00 Good afternoon and welcome to the build up for the main event
this evening. The kit is ready, the time for speculation is over and The
Telegraph is poised to cover every angle.
Yes, it’s the keynote at WWDC, Apple’s developer conference at the Moscone
center in San Francisco. (Apparently there is also a football match on in a
bit, but that needn’t concern us here).
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