Amazon Releases Update for Kindle Fire

Following a generally warm reception when it launched, Amazon‘s Kindle Fire tablet quickly became the target of complaints about bugs and various functions — or lack thereof. On Tuesday night, Amazon released an update for the tablet that the giant retailer said addresses a number of the complaints.

The company said in a statement that the update, version 6.2.1, “enhances fluidity and performance, improves touch navigation responsiveness, gives you the option to choose which items display on the carousel, and adds the ability to add a password lock on Wi-Fi access.” The free update is delivered automatically, or can be manually downloaded and installed.


Owner Complaints

The owner complaints, appearing on Amazon’s sites as well as in other places, have reportedly led some owners to return their purchase. Issues include the lack of an external volume control, loading time for Web pages, lack of privacy between users, a touch screen that is slow to respond, and difficulties in getting online.

In fact, usability guru Jakob Nielsen wrote on his Useit Web site earlier this month that the Fire’s user experience is “disappointingly poor.” One issue, according to his testing of a small group of users, was that everything on the screen “is much too small,” leading to frequent selection errors.

The too-small issue, Nielsen said, is because Web sites that work well on a 10-inch tablet, such as Apple‘s iPad, are squeezed into the 7-inch Fire. Sites that have been optimized for the smaller mobile devices, he noted, should work better on the tablet, and a user should set configurations to look for mobile sites. For that and other reasons, Nielsen told The New York Times, he “can’t recommend buying” the Kindle Fire, and said he felt that it “is going to be a failure.”


‘Never About the UI’

But, although some experts like Nielsen are complaining about the 7-inch form factor, the sales figures appear to be telling a different story. According to news reports, 7-inch tablets, including the Fire and Barnes Noble’s Nook Tablet, are outselling the 9.7-inch screens, such as Apple’s iPad, in this quarter.

Avi Greengart, an analyst with Current Analysis, said that the update “appears to make using the Fire less frustrating,” but he added that at least some issues about the user interface may not “have changed all that much.”

But, he noted, the “value proposition for the Fire was never about the user interface,” but rather was about a media consumption device “that gives you access to tons of content and some apps, at a reasonable price.” If Amazon can continue to fix the device’s performance, he said, it “will continue to sell.”

Greengart also said that at this point, one needed to take the sales figures estimates of 7-inch tablets with a grain of salt, because the companies have not yet released sales totals for the quarter.

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