Want to take off for lunch but the boss won’t let you? Then buy this inflatable Lunch Decoy from Applebee’s.
That’s the premise behind the latest marketing campaign from the fast casual dining chain. But the product is no joke — it’s a real product actually on sale on Amazon. There are six such decoys to choose from, including The Cubicle Queen and The Go-Getter.
Applebee’s may not trigger an association with zany humor, but expect more of this sort of thing: The chain hired Crispin Porter + Bogusky to run its creative ad account in March. Crispin, you may recall, is the agency behind Burger King’s “King” ads from 2004 to 2011. More recently, Crispin gave Kraft Mac Cheese a social media facelift.
Is Crispin working its magic for Applebee’s? Let us know in the comments.
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