8 Reasons People Aren’t Following You Back on Twitter

Whenever you follow someone on Twitter, you hope that they’ll follow you back. It’s a strategy many of us use in the attempt to gain followers. But often, it doesn’t work out that way.

Here are eight reasons why people aren’t following you back on Twitter, plus one way to increase your chances that they will.

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1. You Don’t Have a Profile Photo.


Nothing screams “newbie” more than not having a photo. And if you’re not a new to Twitter, you really have no excuse for not replacing the default egg image with a photo of your own. Using a headshot is best, but if you don’t want to reveal your identity — or if you’re tweeting as a brand — then a relevant graphic is acceptable.


2. You Don’t Have a Bio.


I need more than a photo or a graphic to decide whether or not I’m going to follow you back. Make sure to take advantage of the 160 characters available in the bio section to describe yourself and tell us which subjects you’ll be tweeting about.

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3. There Is Some Polarizing Aspect to Your Bio.


If you want to include religion, politics or controversial views in your bio, you certainly have that right. But just know that it may turn off some people from following you. On the other hand, it may encourage those who are like-minded. When in doubt, cast the largest net possible by having a friendly yet informative bio.


4. Your Tweets Are Protected.


Twitter allows you to “protect your tweets,” which means that your Twitter feed is only available to those whose follow requests you have accepted. To me, that completely defeats the purpose of Twitter, which is to converse openly and exchange ideas with more than 200 million users. So, if I see that you have protected your tweets, I’m not going to bother requesting your permission to see them. If you have something private to say, send a Direct Message to one of your followers.


5. You Tweet Too Little.


Potential followers often glance through your Twitter feed to see what you’re tweeting about and how often. If it looks like you’re only tweeting once a week, I’m going to assume you’re not much of a Twitter enthusiast. No sense in increasing my follower count with someone who barely tweets.

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6. You Tweet Too Much.


If you tweet all day long, I probably won’t follow you. We just met, and I’m not ready to have you clogging up my Twitter stream.


7. You Mostly Broadcast But Rarely Engage.


If you’re running a one-man (or one-woman) show on Twitter, I’m not your audience. I look for tweeters who are not only sharing their own links and opinions, but who are retweeting and responding. You want to have a conversation, not view a monologue.


8. It’s Not You, It’s Me.


Your profile pic is lovely and your bio is inviting. You tweet a few times a day every day – without protection. But our interests just don’t align, so alas, I’m not going to follow you back. But don’t worry, I’m sure lots of others will!


One Thing That Might Increase Your Follower Count?


Make them aware of you with an @mention. Whether you tweet at them (in a relevant, non-spammy way) or manually retweet their tweet, give the user you want to follow you some sort of @mention. It shows you’re the type of tweeter who’s willing to engage and help promote other people’s work.

What other strategies have improved your Twitter follow count? Share your tips in the comments below.

This story originally published on Mashable here.

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