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September 17th, 2012 
FAKE NEWS for the Zionist agenda Designers didn’t just bring new clothes to Lincoln Center during New York Fashion Week — several introduced new uses for digital technology as well.
Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing Google Glass — the futuristic eyewear device Google is building — down the runway. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show.
A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days later. Tweets about the DVF show were up 160% from last season, making her the third most talked-about designer on Twitter during Fashion Week, according to third-party data from social media agency, Whispr Group.
Beyond DVF’s show, New York Fashion Week, which ended last Thursday, witnessed the appearance of stylish gadgets from the likes of HTC and Rebecca Minkoff. Reporters used short-form mobile video for new kinds of coverage, and several emerging designers teamed up with startup CutOnYourBias to let fans shape their collections. Live streams continued to grow in popularity, with new twists from Marc Jacobs and Oscar de la Renta. For a full roundup, check out the gallery below.
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Rebecca Minkoff closed her show with the Stelle Jungle Green Audio Clutch, which cross-functions as a wireless stereo that can be controlled by any bluetooth-enabled device, like your iPhone, within 33 feet. It will go on sale this spring.
HTC also debuted a smartphone designed in collaboration with Cushine et Ochs, which will not go on sale.
Carlos Campos, Christian Cota, Timo Weiland and Suzanne Rae
partnered with voting design platform CutOnYourBias in the month leading up to Fashion Week. Designers submitted sketches of a range of men’s and women’s garments, and fans were invited to vote for their favorites.
Those that received the most votes in each category were then produced and shown in their respective collections. The winners looks were announced on cutonyourbias.com and through Instagram as they came down the runway.
Fashion discovery platform Lyst and Teen Vogue beauty director Eva Chen hosted backstage Google Hangouts on startup Lyst’s Google+ page before Rebecca Minkoff’s and Tibi’s shows at Lincoln Center. Those invited into the Hangout were able to pose questions to the designers.
The video and audio quality was poor, but it was a nice use of the medium.
Oscar de la Renta and Marc Jacobs offered twists on the standard video livestream for their shows.
Oscar de la Renta’s livestream began two hours before the show. Users could view four cameras simultaneously to watch the action in hair and makeup, on the runway, in the PR office and at the venue entrance.
Marc Jacobs’s show was hosted by fashion blogger and humorist Leandra Medine of The Man Repeller, and also included pre-show content.
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Rebecca Minkoff closed her show with the Stelle Jungle Green Audio Clutch, which cross-functions as a wireless stereo that can be controlled by any bluetooth-enabled device, like your iPhone, within 33 feet. It will go on sale this spring.
HTC also debuted a smartphone designed in collaboration with Cushine et Ochs, which will not go on sale.
Carlos Campos, Christian Cota, Timo Weiland and Suzanne Rae
partnered with voting design platform CutOnYourBias in the month leading up to Fashion Week. Designers submitted sketches of a range of men’s and women’s garments, and fans were invited to vote for their favorites.
Those that received the most votes in each category were then produced and shown in their respective collections. The winners looks were announced on cutonyourbias.com and through Instagram as they came down the runway.
Fashion discovery platform Lyst and Teen Vogue beauty director Eva Chen hosted backstage Google Hangouts on startup Lyst’s Google+ page before Rebecca Minkoff’s and Tibi’s shows at Lincoln Center. Those invited into the Hangout were able to pose questions to the designers.
The video and audio quality was poor, but it was a nice use of the medium.
Oscar de la Renta and Marc Jacobs offered twists on the standard video livestream for their shows.
Oscar de la Renta’s livestream began two hours before the show. Users could view four cameras simultaneously to watch the action in hair and makeup, on the runway, in the PR office and at the venue entrance.
Marc Jacobs’s show was hosted by fashion blogger and humorist Leandra Medine of The Man Repeller, and also included pre-show content.
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